Patrick Nouhailler

Les chiffres des réseaux sociaux en 2011

What Channels Influence The Social Consumer?

Zoom

News with Facebook

Privacy and Security - Google versus Facebook

How To Navigate Facebook Settings

How To Navigate Facebook Settings

 

Job Screening with Social Networks

 

Job Screening with Social Networks - How are Employers Screening Job Applicants ?

 

Linkedin Fact Outlook

5 Things You Should Know About Linkedin ( in 2011 ) :
a new member join Linkedin every Second
560000 professional visit Linkedin home page every day 
450 million pages are viewed every week 
42 pages are browsed  per member every month 

Airlines: The Future of Loyalty is Social

 

 

http://www.coolinfographics.com/blog/2011/9/29/airlines-the-future-of-loyalty-is-social.html

The Global State of Social Media in 2011

 

Quick Summary :

The main sources of information for Internet users and mobile users are in order: 1) info sites, 2) television, 3) social networks, 4) newspapers, 5) friends and family, 6)the micro-blogging, 7) radio, Then blogs and magazines.

What are the most consumed content? The content video, photos, tweets ... and online encyclopedias!

The most active users of the micro-blogging sites tend to transmit the content created by others and/or to make selection and synthesis of content created by others.

The pressure of the real time on the web and the mobile phone results in acceleration of exchange of information and pushes users to share (transmit) rather than content creation.

There is less user-generated content than before. However, this assertion must be nuanced: users always publish lots of photos and home videos.

The professional contents are the main sources of information: the main sites and television news, even if the social networks are not far behind.

Contents are increasingly filtered through the social networks that have become major players in their distribution to the right targets.

On which platforms Are content consumed?
According to the study access to the Internet is still largely on computer (79%), the mobile is now 7% on mobile, and 2% for the tablet.

Mobile Internet is consumed currently 50% outside (in public places or traveling), the rest being shared equally between the home and office.

The study shows a strong consumer expectations from the brand. They want to be heard, clearly, but they are waiting for more contents, it is not necessarily content about the products and the company. Consumers expect more from their favorite brands content about the world of the brand. They expect that one to distract them (especially the younger ones), but above all to increases their knowledge (the majority of all ages), and the Brand to connect them to others.

Finally, consumers continue to focus on brand sites, compared to their Facebook pages (- 15%) or their blogs (- 10%).

Wave 5 Trends - GlobalWebIndex - August 2011

View more presentations from Tom Smith

 

Profiles of the major Social Networks

Social Networks

Bebo
Bebo is a social networking site where users receive a personal profile page to post blogs, photos, music, videos and questionnaires.

Hi5
Hi5 is a social networking site where users can create a profile to showcase their interests. Users can upload pictures, play games, and more.

Multiply
Multiply allows users to share videos, photos (unlimited), blogs as well as shop and sell in a large online marketplace.

MySpace
MySpace is an online community composed of personal profiles. A MySpace profile typically includes a digital photo and in-depth information about personal interests.

MyYearbook
MyYearbook is a youth-oriented online community where users can create profiles, play games, send digital 'gifts' and chat in real time.

Tagged
Tagged is a social network where users can make profiles, post pictures, chat and play games with friends and send virtual 'gifts.'

Buzznet
Buzznet is a photo, journal, and video-sharing social media network. Members participate in communities that are created around ideas, events and interests.

Facebook
Facebook is a social network where users can create a profile, add friends, exchange messages, and join common interest user groups.

IMVU
IMVU is a social game and entertainment site where millions of people meet, chat , play games and have fun.

Netlog
Netlog is a European youth-oriented online community available in over 20 languages where users create profiles, join groups, post blogs and media.

BlackPlanet
BlackPlanet is a social networking site targeted to the African American community with music, jobs, forums, chat, photos, dating personals and groups.

Blogging Sites

LiveJournal
LiveJournal is a blogging platform/social network where users keep a blog or journal, comment on friends' blogs and join virtual communities.

AOL Lifestream
AOL Lifestream streams your updates in one place. You can comment, like and update your Facebook, Twitter and MySpace statuses.

Blogger
Blogger is a blog publishing service with many features including geo-tagging and time-stamped entries for private or multi-user blogs.

Disqus
Disqus is an online service which allows users to create a profile for organizing and following their comments across hundreds of websites.

Google Buzz
Google Buzz is a messaging and social network tool from Google where users' shared content, messages, and comments are organized in their Gmail inbox.

Posterous
Posterous is a blogging platform designed primarily for mobile users who wish to share blog posts, photos, video, mp3s and connect with Twitter, Facebook etc.

Twitter
Twitter is an internet service where users can update the world in real-time as to their current activities, thoughts and location in 140 characters or less.

WordPress
WordPress is an open-sourced blog platform which provides users with templates to utilize for on or offsite blogging.

Xanga
Xanga is a blogging community/social network where users can blog, share photos, videos and audio and connect with fellow users.

Tumblr
Tumblr is a blogging platform geared towards 'hip,' urban youth. Posts are generally short, and might include videos, quotations, pictures and links.

Wretch
Wretch is a blogging community based in Taiwan. Although available in English, Wretch is primarily geared towards Asian, Chinese-speaking youth.

Photo Sharing

PhotoBucket
PhotoBucket is a photo-sharing service which allows users 500MB of free space where they can host, share (i.e. on MySpace), or keep their photos private.

Picasa
Picasa is an image-organizing, photo-sharing site developed by Google where users can upload and edit digital photos.

Slide
Slide.com is a picture-sharing service, as well as a developer of popular third-party applications that can be found on Facebook ('My Questions,' 'Superpoke!' etc.).

Flickr
Flickr is an image and video hosting website where users and bloggers share, embed, and host photographs and images.

Gravatar
On Gravatar, users can register an account based on their email address, and upload an avatar to be associated with the account.

PictureTrail
PictureTrail is a photo-sharing site which allows users to host images and share photos via a user profiles.

deviantART
deviantART is an online community showcasing varied forms of user-made artwork and aims to provide a place for any artist to exhibit and discuss works.

Fotolog
Fotolog is a photoblog website where users share pictures through online photo diaries or photo blogs.

ImageShack
ImageShack is a free image hosting website which allows users to upload photos.

WebShots
WebShots is a photo-sharing service which provides users a free homepage and a limit of 1000+ photo uploads (5000+ for paid Premium members).

Behance
Behance is an online portfolio site for creative professionals across multiple industries including photography, graphic design, illustration, and fashion.

SmugMug
Smugmug is a premium photo sharing site primarily used by professional photographers.

Music Sites

Jango
Jango is an internet radio station where users can create their own stations and find other users with similar tastes.

Pandora
Pandora is an internet radio station created by the 'Music Genome Project,' which automatically recommends and plays music based on user's listening preferences.

iLike
iLike is a music recommendation service (compatible with iTunes and often used on Facebook) where users can recommend and share music with friends.

Lyrics
Lyrics.com is a searchable online database of song lyrics where users can share favorite songs, create profiles and make customizable playlists.

Last.fm
Last.fm is a UK-based music recommendation service where users can listen to music and discover new artists based on personalized, automated recommendations.

SoundCloud
SoundCloud is a platform that puts your sound at the heart of communities, websites and even apps. Watch conversations, connections and social experiences happen, with your sound as the spark.

Mog
MOG is an online music and blog service. MOG offers on-demand listening and has a library of over 10 million songs.

MTV
MTV.com allows users to create profiles, share videos and music, discuss MTV content (music videos, reality shows) on message boards etc.

Video Sites

Flixster
Flixster is a social movie site allowing users to share movie ratings, discover new movies and meet others with similar movie tastes.

Vimeo
Vimeo is a video-sharing website where users can upload and watch largely high-quality, HD videos and subscribe to user channels.

dailymotion
DailyMotion is a video sharing service website where users can find or upload videos about their interests

Hulu
SoundCloud is an audio platform which allows musicians to share and promote their music, as well as collaborate with fellow musicians/users.

Justin TV
Justin.TV is an online broadcasting platform which specializes in live streaming content. Users can broadcast live feeds and chat in real time with audience

Metacafe
Metacafe is a video-sharing network where users upload, discuss, review entertaining short-form (90 seconds on average) clips.

Ustream TV
Ustream.tv is a broadcasting platform which offers live, streaming feeds (concerts, speeches, sporting events etc.) along with interactive, user-generated content.

Veoh
Veoh is an Internet television website specializing in network television and movie content, along with independent productions and user-generated videos

YouTube
YouTube is a video-sharing website where users can upload and watch videos, subscribe to user channels and leave comments

Break
Break is a humor website targeted to males aged 18-35 that features comedy videos and flash games.

Online Shopping

Amazon
Amazon is America's largest online retailer. Their product lines include books, music, electronics, home goods, clothing, and everything in between.

Target
Target.com is the retailing giant's online presence, where users can shop, review products, set up gift registries and more.

eBay
eBay is an online auction and shopping website in which people and businesses buy and sell a wide variety of goods and services worldwide.

Etsy
Etsy is an ecommerce website which focuses on the selling of handmade and vintage items, and arts and crafts supplies.

Zazzle
Zazzle is an online retailer where users can sell their own self-designed merchandise or buy merchandise from other users. Typical items include t-shirts and posters.

Epinions
Epinions.com offers reviews about a variety of items to help readers decide on purchases. Readers can join to write reviews and earn money.

Kaboodle
Kaboodle is an online shopping/social network site where users can discuss, recommend and share products with other users.

ThisNext
ThisNext is a community of shoppers that share new and unique products and trends with the public.

Location/Review Sites

Foursquare
Foursquare is a location-based social networking site where users can 'check-in' at vicinities with mobile devices.

Upcoming
Upcoming is an event calendar website where users can research or receive notifications of upcoming events (concerts, festivals etc.) and coordinate plans with friends.

CitySearch
Citysearch is an online city guide that provides information about U.S. businesses in the areas of dining, entertainment, retail, travel, and professional services.

Delicious
Delicious is a social bookmarking service for saving, organizing and sharing personal bookmarks. It is also used to discover the newest and most popular bookmarks.

Digg
Digg is a social news website. The site's cornerstone function consisted of letting people vote stories up or down, called digging and burying, respectively.

Formspring
Formspring is a questions and answers site that allows users to set up a profile page from which anyone can ask them questions and post comments.

Stumbleupon
StumbleUpon is a 'discovery engine,' which recommends random websites, videos, photos etc. based on user taste and preferences.

TripAdvisor
TripAdvisor is the web's largest travel review website, which allows users to make travel plans (i.e. book flights/hotels) and write reviews of hotels, restaurants etc.

Zillow
Zillow is a real estate database which allows home buyers, sellers, renters and real estate agents to compare or appraise home/property/mortgage values.

Menuism
Menuism is a service for foodies and food lovers that offers restaurant reviews, individual dish reviews, restaurant menus and locations, and a social networking feature.

Topix
Topix is an online community where users can comment on aggregated news articles and discuss local and national events with each other.

Dating

Match
Match.com is a popular online dating network which allows users to create profiles and meet like-minded singles looking for love

OkCupid
OKCupid is a free online dating network where singles can message, share blogs and photos and find compatible users through member-created quizzes.

PlentyOfFish
PlentyOfFish is an online dating site where singles can take personality tests and find compatible mates.